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200 Cars Handed Over to Eurocash Group Megaloteria Winners!

2014-11-19
200 Cars Handed Over to Eurocash Group Megaloteria Winners!

Another batch of 50 Seat Mii cars were handed over to the winners of the second edition of Megaloteria, organized by Eurocash Group. The new owners received the car keys from Luis Amaral, Chairman of Eurocash Group Management Board, at a celebration last weekend.

Megaloteria is the first promotion campaign organized in the Polish retail market at such a large scale. It has been active since September 2013 and is a consumer program addressed at the consumers of the abc, Delikatesy Centrum, Gama, Groszek, Euro Sklep and Lewiatan franchise chains. In both editions of the campaign as many as 200 cars have reached their new happy owners.

The Megaloteria mechanics requires a purchase of 10 pln worth confirmed with a coupon placed in the competition box in one of the in excess of 8000 stores participating in the action. Excellent communication and Franchisee involvement resulted in all the awards being allocated to the consumers, which is not always the case – a similar campaign carried out by another retail market player resulted in only 68 out of 100 cars finding the new owners.

- Megaloteria is our way to thank the abc, Delikatesy Centrum, Gama, Groszek, Euro Sklep and Lewiatan customers for their loyalty – said Luis Amaral.

Megaloteria nationwide advertising campaign received the Effie Retail Award for exceptional efficiency.

New events and outstanding attractions for consumers to follow soon!

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