Collaboration of Eurocash Group and Large Families Association 3+
The Large Families Association 3+, Poland’s largest organization of families with many children (ZDR 3+) and the WSE listed Eurocash S.A. signed a long-term collaboration agreement.
Eurocash and ZDR 3+ will collaborate both locally and nationwide. Eurocash will be promoting the ZDR 3+ activities; joint marketing and promotion campaigns are also planned.
The collaboration agreement provides for such activities as sales promotions addressed at large families, mutual communication support, Eurocash brand presence at ZDR events, as well as financial support for statutory operations of the Association. The brands first to implement activities dedicated for the Association members are Frisco on-line store and Delikatesy Centrum. Currently specific solutions are being worked on, profitable to large families in Poland.