Duży Ben and independent business owners ready for nationwide expansion
The first Duży Ben site was opened in May 2016 at ul. Hetmańska in Poznań. Currently, the chain includes 12 own stores in the Wielkopolska region. Thanks to franchising, these shops, featuring a distinct logo, will soon open up in cities across Poland. The cooperation proposal is directed to business owners already operating both liquor stores and general grocery stores with a liquor licence. Those considering becoming specialised in this category but also people who do not yet have their own site will also be able to join the Duży Ben network.
Duży Ben is a modern liquor store format created from the ground up by Eurocash Group, combining an extensive attractively priced product offering and expert advisory. Duży Ben stores are built around the one-stop-shop concept. This means that shopping at Duży Ben is suitable for any occasion: from a beer after work, through meetings with friends, to birthdays and even weddings. Everything needed, such as alcoholic beverages, drinks, snacks and accessories, is available in one place.
Independent research shows that sales at Duży Ben locations are nearly 50% higher on average than in other liquor stores and even twice higher in the wine and whisky categories.
More information on Duży Ben’s franchise offering is available at www.duzyben.pl/franczyza